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The picture shows a woman looking into a microscope. On the left side, there's a graphic of a test strip with multiple wells. Two arrows point to microscopic images showing the results of two different fixation methods: one for ethanol-fixed samples and one for formalin-fixed samples. The microscopic images show a green fluorescent pattern, which is characteristic of ANCA (anti-neutrophil cytoplasmic antibodies) testing.
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This is a promotional graphic for the Medlab Middle East event. The image has a professional and clean design. The top section displays the event title, "Medlab Middle East," along with its logo and the phrase "By Informa Markets." The event details are shown below this: 3-6 February 2025 at the Dubai World Trade Centre. In the top right corner, you can see the logo for the exhibiting company, Generic Assays (GA). The background of the graphic is the modern skyline of Dubai, with the famous Burj Al Arab hotel standing out prominently. The bottom part of the image features a stylized, blue, wavy shape. A clear, white text in the bottom right corner invites attendees with the message: "JOIN US AT BOOTH Z6.E38." Overall, the image effectively connects the company with a significant international event, conveying a professional and inviting message.
12.01.2025

2025-02 / MedLab Middle East

February 3 – 6, 2025 | Dubai World Trade Centre | Dubai, UAE

Medlab Middle East 2025: GA Generic Assays is Exhibiting in Dubai

GA Generic Assays is proud to announce our participation in Medlab Middle East 2025, taking place from February 3–6 at the Dubai World Trade Centre. As one of the largest laboratory and diagnostics events in the region, Medlab attracts over 30,000 healthcare professionals, 900 exhibitors, and attendees from more than 180 countries. Therefore, it provides an exceptional opportunity to explore the latest advancements in laboratory diagnostics, exchange knowledge, and build meaningful global partnerships.

As a long-standing exhibitor, GA Generic Assays will showcase our newest innovations in laboratory solutions. Visitors to our booth #Z6.E38 can explore cutting-edge diagnostic technologies. They can also participate in live demonstrations and see how our akiron® NEO improve laboratory efficiency and precision. Moreover, our team of experts will be available to discuss how GA Generic Assays’ products and services support laboratories in delivering faster, more accurate results. You can also learn more about our diagnostic solutions and laboratory services during the event.

Attending Medlab Middle East 2025 is a unique chance to connect with global healthcare leaders. In addition, participants can join informative sessions, discover new technologies, and explore innovations shaping the future of laboratory medicine. GA Generic Assays is committed to driving progress in diagnostics. We provide reliable, high-quality solutions that help laboratories meet evolving demands.

Attendees are warmly invited to visit our booth (#Z6.E38) to engage with our experts. They can explore how GA Generic Assays is advancing laboratory diagnostics and improving patient outcomes.

Don’t miss this opportunity to network, gain insights, and experience innovations that are transforming healthcare worldwide.

To schedule an individual appointment, please reach our on-site staff – booth #Z6.E38

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Abdullah Nasser

Head of BD & Sales
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Dr. Stefano Frasca

Head of Marketing
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